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Google Ads Video Professional Assessment Exam Sample Questions (Q15-Q20):

NEW QUESTION # 15
A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?

A. Remove audience restrictions with run of network targeting.
B. Engage with website visitors by adding the Life Events audience type.
C. Add Demographics Audiences to re-engage with existing customers.
D. Re-engage with existing customers by adding Custom Audiences.

Answer: A

Explanation:
B: Remove audience restrictions with run of network targeting.Since the campaign has spent 80% of the budget, it indicates that the current targeting may be too restrictive.
Run of network targeting broadens reach, allowing the campaign to find more potential converters.
The other options are valid ways to refine targeting, but broadening the reach is the correct option to increase delivery.

NEW QUESTION # 16
You want to track conversions for your Video action campaign, but you're worried that your campaign won't track some conversions because many customers take extra time to make a final decision on their purchases.
What conversion tracking best practice should you follow to make sure you accurately measure conversions?

A. You should compare video ad interactions against the timing of completed sales.
B. You should ask store visitors where they heard about your company.
C. You should send a survey to existing customers asking about their checkout experience.
D. You should extend the conversion window to be longer.

Answer: D

Explanation:
B: You should extend the conversion window to be longer.Extending the conversion window allows Google Ads to attribute conversions that occur after a longer period of time following an ad interaction.
This is crucial for products with longer purchase cycles.
The other options are valid ways to gather information, but extending the conversion window directly addresses the issue of delayed conversions.

NEW QUESTION # 17
You want to evaluate the performance of your first awareness Video campaign. What fundamental metric can help you measure the campaign's success?

A. Display impression share
B. Video played to
C. Earned actions
D. Conversions

Answer: B

Explanation:
C: Video played to
For awareness campaigns, "video played to" metrics (e.g., percentage watched) indicate how effectively your ads are capturing and retaining viewer attention.
This is a fundamental metric for assessing awareness campaign performance.
Conversions are more relevant for action-oriented campaigns.

NEW QUESTION # 18
An account manager is setting up a Video campaign to grow consideration. What ad formats should they expect to run?

A. Non-skippable in-stream ads and in-feed video ads
B. Skippable in-stream ads and bumper ads
C. Skippable in-stream ads and in-feed video ads
D. Non-skippable in-stream ads and mastheads

Answer: C

Explanation:
D: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content and storytelling, which is ideal for consideration.
In-feed video ads appear in YouTube search results and watch next feeds, capturing users actively seeking information.
Bumper ads are too short to convey detailed information, and mastheads are used for large scale awareness.

NEW QUESTION # 19
Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a "Sales" campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?

A. Enabling Video ad extensions within their Google Search campaign ads.
B. Preventing Google ads from double counting conversions.
C. Avoiding double serving ads in the Google Search results.
D. Receiving a reduction on their average cost-per-view.

Answer: B

Explanation:
B: Preventing Google ads from double counting conversions.
Keeping campaigns in the same account allows Google Ads to accurately track conversions across different campaign types.
This prevents attributing the same conversion to multiple campaigns, ensuring accurate reporting.
The other options are not direct benefits of keeping campaigns in the same account.

NEW QUESTION # 20
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