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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q71-Q76):

NEW QUESTION # 71
A Marketing Cloud admin is asked to add a set of four tracking parameters automatically to all the links in an email sent via email studio.
Which solution should the admin suggest?

A. Google Analytics 360
B. Parameter Manager
C. Marketing Cloud Connect
D. AMPscript for Marketing Cloud

Answer: B

Explanation:
To automatically add tracking parameters to links in emails:
* Parameter Manager: Utilize the Parameter Manager in Marketing Cloud to configure and automatically append a set of predefined tracking parameters to all links within emails. This tool streamlines the process and ensures consistency across all sent emails.
* Efficiency and Consistency: By using Parameter Manager, admins can ensure that all emails sent via Email Studio include the necessary tracking parameters without the need for manual entry or customization for each email.

NEW QUESTION # 72
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers.
They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).
Which two responses articulate proper IP warming? Choose 2 answers

A. IP ramp -up is important to establish a positive sender reputation.
B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses.
C. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers.
D. IP ramp -up can be bypassed, given their historical lack of deliverability issues.

Answer: A,C

Explanation:
Explanation
IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers and IP ramp-up is important to establish a positive sender reputation. These responses articulate proper IP warming, which is the process of gradually increasing email volume from a new or unused IP address to build trust and credibility with Internet Service Providers (ISPs)

NEW QUESTION # 73
Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?

A. Move the File Transfer to its own automation and include a notification email address
B. Update the automation to include a notification email address for Runtime Errors
C. Update the Import definition to include a notification email address
D. Move the Import definition to its own automation and include a notification email address

Answer: C

Explanation:
Explanation
Update the Import definition to include a notification email address is how the admin could receive a file of the bad data rows to confirm this theory. Import definition is a type of activity that allows marketers to import data from a file into a data extension or a list in Marketing Cloud. Import definition can be configured to include a notification email address that will receive an email with a link to download a file of the bad data rows after the import is completed. The file will contain the rows that failed to import and the reason for the failure

NEW QUESTION # 74
A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A. The data extension is located in the Synchronized Data Extensions folder.
B. The data extension is located in the Salesforce Data Extensions folder.
C. The triggered Send Data Extension data extension template was used.
D. The wind relationship links Subscriber Key to Subscribers on Email Address

Answer: B

Explanation:
For Individual Email Results to be pushed back into Sales Cloud correctly, it's critical that the data extension used is specifically a Salesforce Data Extension. This type of data extension is designed to integrate with Salesforce CRM, allowing for the seamless flow of data back into Sales Cloud, such as Individual Email Results. This ensures that email interaction data recorded in Marketing Cloud is accurately reflected in Sales Cloud for comprehensive tracking and reporting.

NEW QUESTION # 75
Northern Trail Outfitters just purchased Marketing Cloud.
Which three tasks would the Marketing Cloud admin be guided through in Setup Assistant?
Choose 3 answers

A. Building the data structure used to store audience information
B. Creating users and assigning roles which meet their job functions
C. Creating a SMS message and sending a mobile campaign
D. Importing data into contacts using the Data Loader
E. Classifying sends and defining parameters for email sends

Answer: A,B,E

NEW QUESTION # 76
......

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